Private Label | Innovations

PRODUCT INNOVATION

WE TAKE INNOVATION SERIOUSLY.

The Private Brands Group of Edgewell Personal Care takes innovation seriously. We pride ourselves on developing quality products that deliver performance comparable to the market leaders in the manual wet shave category. We have a dedicated team for new product innovations who continuously challenge ourselves to discover new technologies that provide a better shaving experience for our consumers. We believe that there is always room for improvement and are always looking for ways to innovate – even with our older technology products.

In 2013, we have developed a family of new products with the latest open blade architecture technology platforms: Caliber and GT for men, Halo and Affinity for women. These products range from 3 blades to 6 blades and utilize our latest technology in blade geometry and lubrication. Come back regularly to visit our website for the latest product innovations!

Come back regularly to visit our website for the latest product innovations!