The Private Brands Group of Edgewell Personal Care takes innovation seriously.
We pride ourselves on developing quality products that deliver performance comparable
to the market leaders in the manual wet shave category. We have a dedicated team
for new product innovations who continuously challenge ourselves to discover new
technologies that provide a better shaving experience for our consumers. We believe
that there is always room for improvement and are always looking for ways to innovate
– even with our older technology products.
In 2013, we have developed a family of new products with the latest open blade architecture
technology platforms: Caliber and GT for men, Halo and Affinity for women. These
products range from 3 blades to 6 blades and utilize our latest technology in blade
geometry and lubrication. Come back regularly to visit our website for the latest
Come back regularly to visit our website for the latest product innovations!