Consumer Testing Razors | Personna

Consumer testing

WE LISTEN TO THE CONSUMERS.

The Private Brands Group of Edgewell Personal Care makes quality products that consumers want to buy. We conduct qualitative and quantitative research to ensure that our products meet the needs of our target consumer. We have an in-house Schick Evaluation Sciences Center where trained panelists are surveyed for their expert opinions on shaving products. We also utilize 3rd party companies to provide unbiased and objective feedback.


For new product innovations, results from consumer tests help us to identify where improvements can be made so we can design products with the best shave possible. For current products, shave tests are conducted regularly to ensure our products’ performance continues to be competitive with other products in the market place.



  • PRODUCT INNOVATION

    We takes innovation seriously. Learn about our latest technology and products!

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  • MANUFACTURING & OPERATIONS

    With our numerous distribution centers around the world, we will surely be an efficient and cost-effective partner regardless of your location.

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  • CUSTOMIZATION

    We understand the importance of customizing our offerings. Explore our capabilities of making products that meet your specific needs.

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  • QUALITY

    We are focused on quality. Learn about our process and how we continuously and consistently produce quality razors and blades!

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