The History of Personna American Safety Razor Company

The History of Personna American Safety Razor Company

1935

American Safety Razor expands its product lines to include industrial and surgical blades.

American Safety Razor expands its product lines to include industrial and surgical blades.

Personna American Safety Razor Company expands its product lines to include industrial and surgical blades.


1928

Star Razor Company founder passes control of American Safety Razor.

Joseph Kampfe, founder of the Star Razor Company passes control of Personna American Safety Razor Company to Milton Dammann.


1925

The country is introduced to a curious little highway amusement - the first Burma-Shave sign.

The country is introduced to a curious little highway amusement - the first Burma-Shave sign.

Over the next 36 years America is kept chuckling at the funny rhymes that promote clean shaves and honest living one mile at a time.

"Said farmer Brown

who's bald on top

wish I could

rotate the crop

Burma-Shave"


1919

Gem, Star and Ever-Ready are joined under one banner, the American Safety Razor Corporation.

Gem, Star and Ever-Ready are joined under one banner, the American Safety Razor Corporation.

The new company is chartered under the laws of the Commonwealth of Virginia. Razor and blade production remains in Brooklyn, New York.


1915

Ever-Ready Shaving Brushes are introduced.

Ever-Ready Shaving Brushes are introduced.

The line grows to include a wide variety of styles and sizes.

The top of the line being a pure badger brush that sells with a 24 karat gold-plated razor and five Ever-Ready blades for the exorbitant price of $1.29.


1908

American Safety Razor Company establishes its first subsidiary in England.

Personna American Safety Razor Company establishes its first subsidiary in England.


1906

Gem Safety Razor Company and Ever-Ready merge.

Ever-Ready is incorporated as the Personna American Safety Razor Company.


1905

The Yankee Company changes its name to Ever-Ready.

The Yankee Company changes its name to Ever-Ready.


1903

Gem Safety Razor Company founder leaves to create The Yankee Company.

Jerry Reichard leaves Gem Safety Razor Company to form yet another razor and blade producer, The Yankee Company.


1900

Gem Cutlery Company changes name to The Gem Safety Razor Company.

The turn of the century brings new competition and a new name for the Gem Cutlery Company - The Gem Safety Razor Company.


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