Philip Morris, Personna American Safety Razor Company's parent company, purchases the Burma-Vita Company, makers of the American cultural icon product Burma-Shave.

Originally sold under the Personna brand name, the new technology is quickly applied to all of Personna American Safety Razor Company's product lines.

Philip Morris Incorporated, seeking diversification, acquires Personna American Safety Razor Company.

Philip Morris devotes its substantial finances and resources to the research and development of new blade technology.

Personna American Safety Razor Company has now grown so quickly that it almost doubles its annual sales figures from 1954.

Personna American Safety Razor Company acquires an industrial machine manufacturer, the Supreme Products Corporation of Chicago.

Under Weil's leadership the company is moved from New York to "Razor Blade Lane" in Verona, Virginia.

Personna American Safety Razor Company acquires the Pal® and Personna® brand names.

Pal® and Personna® products continue to be made today.

American Safety Razor's Board of Directors elects J.B. de Mesquita president.

Product launched while America is deep into its war with Nazi Germany.

Like true patriots, Personna American Safety Razor Company does its part by complying to a recommendation of the War Production Board to cut production of blades by 40% and to stop the production of razors entirely.

It is estimated that this act alone frees up to 1,550 tons of steel annually for military use. Personna American Safety Razor Company also transfers most of its machinery to the production of 20 mm shell casings, magazines, munitions and various parts for airplane motors.

Personna American Safety Razor Company builds its first plant in England.