Personna American Safety Razor Company introduces a single blade disposable shaving system.

Shower Shaver Twin Blade Disposables for women are introduced.

BumpFighter's anti-shaving BumpFighter blade is specifically designed for the tight curls of hair which cause razor bumps in African American males.

Personna American Safety Razor Company aquires the Hewitt Soap Company which manufactures premium-quality custom bar soaps under retailers private brand names for cosmetic/skin care, pharmaceutical and department store markets.

Single II and Auto II, twin blade shaving cartridge systems, are introduced.

Nine Personna American Safety Razor Company executives purchase Personna American Safety Razor Company from Philip Morris in a management buyout.

American Line soon grows to over 100 products encompassing a wide variety of blades and companion tools.

Personna® Double II, two bonded blades on both sides contained in a disposable cartridge, is introduced.

With a unique wire-wrapped blade, Flicker becomes the leading women's razor on the market.

Made with tungsten steel, these new blades are extensively tested and proves to be the sharpest, longest lasting blades made.

Personna Face Guard®, the first guarded blade ever marketed in the United States, is introduced.