We are the American Safety Razor Company. Our missions are to grow our business globally by providing our customers and consumers with high quality products, superior service, innovation and distinctive value.

The people of ASR will accomplish this mission in an environment of mutual respect, teamwork and personal growth, while driving for continuous improvement with a dedication to excellence.

We will measure success through achievement of market leadership and strong financial returns for the benefit of our employees, customers, consumers, shareholders, suppliers and our communities.