Shaving and Personal Care

Shaving and Personal Care

Personna® is a leading manufacturer of razors and blades. We make quality shaving products of distinctive value.
Professional Blades and Tools

Professional Blades and Tools

Innovation doesn't get any sharper.
Specialty Blades

Specialty Blades

The Professional's Choice in Everything we do
Medical Care

Medical Care

Personna American Safety Razor Company introduced the world's first sterile surgical blade and, today, offers a wide range of products for health care.
Corporate Information

Corporate Information

Personna American Safety Razor Company is the leading manufacturer of blades and cutting tools for home, health and industry.
International

International

Links to ASR companies worldwide:

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MILESTONES

Two new products introduced, Revlon joint production and American White Cross acquired.

1997
Two new products introduced, Revlon joint production and American White Cross acquired.

Explore ASR History »

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